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The Power of No: Lessons in Boundaries and Business Growth

  ​Hello RC readers  Last week was, to put it simply, a "doozy." In the world of business—and especially in the world of design—there are weeks that test your patience, your faith, and your backbone. ​It started with a lull. No new clients, no fresh projects. In those quiet moments, panic often whispers that you should "go with the flow" just to make a quick buck. But I’ve learned that leaning into fear is the easiest way to make a bad decision. Instead, I chose to lean into faith and focus on the business side of things with a clear head. ​What I discovered is that growth isn't always about what you say "yes" to; it’s about the strength of your "no." ​Red Flags and Ghosting ​I received a few referrals, but they felt like the "leftover" projects—the ones where someone just passes your number along to get it off their plate. ​ The Ghost: One potential client went quiet after a reminder. I didn’t chase them. I deleted the numb...

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